Case Study: How a Clean Transcript Increased Engagement by 65%

Company: Beacon Marketing Co.

Challenge: Webinar replays had high bounce rates (68%). Viewers quit when searching for specific sections.

Strategy Implemented

1. Ran the raw .vtt through Transcript Cleaner.
2. Added timestamps and anchor links for each chapter.
3. Published transcript in a collapsible section below the video.

Results After 30 Days

• Bounce Rate: 68% → 24%
• Average Time‑on‑Page: +3m 15s (65% increase)
• Organic Keywords: +38 new top‑20 positions

“We saved 6+ hours per webinar and saw traffic climb almost overnight.” — Sarah Lee, Content Lead

Takeaway: Clean transcripts don’t just look better—they convert.

Additional Resources

For an in-depth look at how AI transforms raw transcripts, see this case study from Google's ML guides. Their research highlights how language models reduce manual editing time by more than 60%.

Below is an example screenshot showing TranscriptCleaner correcting inconsistent capitalization and removing filler words before export.

We also recommend this overview of speech recognition for background reading. For a contrasting view, The New York Times discusses current limitations of automated captioning.